9 Tips to Optimize Your LinkedIn Profile & Personal Brand

In 2016, there were 467 million members on the platform... as of March 2018, there are 546 million users. As the demand for a quality LinkedIn grows along with the increase in regular activity on the platform, the need for a personal brand and consistent strategy is more important than ever. Did you know that there are two new users on LinkedIn every second?!

Before I dish all the dirty secrets to make the most out of your profile and activity on the platform, let's dive into some fun facts!

  • Over 40 million students and recent grads

  • 41% of millionaires have a profile

  • Over 3 million active job listings

  • Average CEO has 1k connections

  • "Motivated" is the most overused word

  • The most-used social media platform in Fortune 500 companies

  • 91% of marketing executives list LinkedIn as the top place to discover quality content


ONE. Know Who You Are

What’s your passion, purpose, and biggest competitive differentiators? People are naturally drawn to authenticity, especially in a digital world filled with ads and vanity metrics-driven content. Dig deep. Find out who you are and what makes you tick. Then, channel those passions into your superpowers and core strengths.

TWO. Add a Brand Banner Image

Add a banner image to reflect your brand. The image should highlight your strengths, your focus or your passions. It should not incorporate a company logo or your company's name which can signal red flags to potential connections that you are a sales-only connection.

THREE. Get a Good Profile Picture

Choose a profile image with color showing your shoulders up and smile! Since thumbnails are very small, it's important to use a photo close-up. Don't know what to wear? Make sure it reflects your brand... some brands are much more casual than others, while some are very buttoned-up. Check out this quick article on how to take a LinkedIn profile picture.

Here are some interesting facts regarding profile photos on LinkedIn:

  • Profiles with Professional Headshots get 14 times more profile views

  • Adding a photo to your profile makes you 36 times more likely to receive a message

  • Profiles with photos get 21 times more profile views

FOUR. Build a Strong Bio

Make sure your bio is complete, including media and feel free to add contact details if you’re looking for business! Not everyone is aware of the "See Contact Details" section of the profile. Include specialties, keywords, and hashtags in your bio for trending so your profile doesn't get lost.

FIVE. Get Recommended

Ask for recommendations and give some too! Listing five or more skills on your profile will get you up to 17 times more profile views. Recommendations highlight your expertise as a valuable asset to any company. Usually, when you provide recommendations the recipient will happily reciprocate!

SIX. Share Content!

Of the 546 million users, only 3 million users share content weekly! Distribute a variety of content on the platform (shares, articles, images, text-only, video) – LinkedIn favors feed variety, don’t commit only to video because everyone else is doing it, but if you are relying on video, be sure to add captions for accessibility to those who can't hear well or don't turn on the volume while scrolling through their feeds.

With 44% of users logging in to LinkedIn daily, it's important to create a consistent strategy to make the most out of your efforts on the platform! Keep in mind that long-form content gets the most shares... so don't overlook writing articles, even if you don't consider yourself to be a writer.

SEVEN. ###

Use hashtags! It still blows my mind how many users don't know what a hashtag is or how to use it effectively. This tip is more important than ever with the new customization tool on your homepage. Create a custom hashtag for easy trending of your content and have fun with it. Feel like creating content and asking your community for help? Try publishing a poll with your connections in a post for them to vote for their favorite custom hashtag!

EIGHT. Engage

Engage in the content of like-minded individuals – this will help you build your tribe of collaborative support! Did you know that 61 million users are senior level influencers and 40 million are in decision-making positions? Imagine the community you're about to build and how much you're going to learn from them...

NINE. Encourage

Encourage new contributors and others on the platform! This helps you add to your community and tribe of supporters. Imagine how much we can learn from the countless stories others have to share!


LinkedIn's goal for registered users is 3 BILLION. As more and more users jump on the platform, make sure that your profile and personal brand is easy to recognize and stands out from the crowd!


Need help getting started on your personal brand and content strategy? Be sure to contact us today and let’s get started!