Brand Guide

9 Tips to Optimize Your LinkedIn Profile & Personal Brand

9 Tips to Optimize Your LinkedIn Profile & Personal Brand

In 2016, there were 467 million members on the platform... as of March 2018, there are 546 million users. As the demand for a quality LinkedIn grows along with the increase in regular activity on the platform, the need for a personal brand and consistent strategy is more important than ever. Did you know that there are two new users on LinkedIn every second?!

Before I dish all the dirty secrets to make the most out of your profile and activity on the platform, let's dive into some fun facts!

  • Over 40 million students and recent grads

  • 41% of millionaires have a profile

  • Over 3 million active job listings

  • Average CEO has 1k connections

  • "Motivated" is the most overused word

  • The most-used social media platform in Fortune 500 companies

  • 91% of marketing executives list LinkedIn as the top place to discover quality content